
Post
Yuvi.
$SNAP
用户继续增长,Snap为什么仍可能难以释放利润?
本周财报窗口中,用户规模只是第一层变量,还要证明用户时长能转成广告需求,并覆盖内容、研发和基础设施成本。
若每用户收入改善、费用增长受控,商业化效率才算提高;若用户主要来自变现较低的市场,收入可能跟不上使用量。我会比较广告价格、展示量和现金消耗,判断经济模型是否改善。
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